top of page
  • Writer's pictureCopywriter Kazuo Nakamura

Flow until the content is released

~ What kind of flow is quality protected in quality media? ~

No.004 | D. Case sutudy | D-001

KOU-TEI means process, procedure, and step.
The light and shadow of the 100 million total media era

Image: Hands of 3 people with smartphones.

Posting of articles. Book publishing. Delivery of e-mail newsletter. Publishing the website. Posting on SNS.

newspaper. magazine. TV set. radio. Email. the Internet. social.

A modern super-information society in which vast amounts of information and content are continuously transmitted from various media and media every day.

A long time ago, the transmission of information and content that was allowed only by a very limited media such as publishers and TV stations was the development of various media such as blogs, social media, and own, and now anyone can transmit information and content. It's an era.

Among the influencers such as alpha bloggers and YouTubers , there are many ordinary people who have nothing to do with the media industry, and it can be said that it is in the midst of the 100 million total media era.

All information and content arrives in real time, you can search anywhere by just typing, and while the convenience of easily hitting the information you are looking for, false information, uncertain content, obvious hoaxes, intentionally twisted It is also true that there is a dark side where fake news can easily be disseminated.

There is no doubt that the information posted on huge bulletin boards and social media, which is said to be graffiti and mixed boulders, has begun to have a great influence, for better or for worse. That is why it is an era in which the recipients of information are also required to have an eye to determine the authenticity of information.


Quality media is the conscience of content

Image: At hand tapping a smartphone.

Oh, of course I'm not going to dissipate bulletin boards and social media here, but rather bulletin boards are my favorite cut.

However, to be honest, when you come into contact with information such as bulletin boards and SNS, if newspapers, books, televisions, etc. are specified as sources or sources, the reliability will increase.

Needless to say, newspapers, publishers, TV stations, etc. are professionals who handle information and content, and they are worthy of trust because they have a strict check system using a lot of funds, personnel, and technology. Naturally.

Providing accurate information and high-quality content is only possible with the existence of reliable media. Such media can be called a "conscience" for information and content.


Know the flow of content transmission in quality media

Despite the disappointing consequences, from terrible scandals to typographical errors, much of the content from major media outlets such as newspapers, publishers, and television stations is basically credible. , Widely recognized by the world (apart from likes and dislikes of principles, ideas, right and left).

It's going to be a crazy story, so it's the main subject.

In this subsection, major media such as newspapers, publishers, and television stations are positioned as "quality media," and in "quality media," which is an information dissemination professional, how information and content are prepared, edited, and processed. Let's shed some light on the details of the process and flow to justify why it is being published and worthy of trust.


If you know the "process until information and content are transmitted on quality media", you will not be able to deliver high-quality information transmission tips to the general public who are not media professionals.


By knowing the "process until information and content are transmitted on quality media", the reason why it deserves to be called quality media is not understood again.


Knowing the "process until information and content are transmitted on quality media", we are the generation involved in both paper and web media, and we are not in a position to convey the back side of the process learned from it.

And so on.

Doburokku 's full phrase Regards, or As to be keenly aware of the song, let's try to selfishness commentary.

In the subsection, we will take the following case, which requires relatively careful (or rather troublesome) editing.

  • Media : Paper media (paper media)

  • Content : "Named content" by experts and celebrities (*)

  • Process : A series of flow from "preparation, editing, publishing"

(*) Articles and contents that specify (clarify ) the names of writers and speakers. It is also called "named article", "named manuscript", "signature article", "signature manuscript", etc.

Through the "editing process on paper media" that we laid the foundations for in the 90's, we would like you to know the reason why quality media is worthy of trust, and to think again about "what it means to disseminate information and content". I'm happy.


Until the content is released and published

Image: A busy publishing media office.

In the subsection, the "editing process on paper media", which is based on "named content" from a manuscript written by a celebrity (or made into an article from an interview), is roughly classified into the following eight categories.

* The following is just an example based on the style of the editorial department and publisher to which we belonged in the past.

  • Step ➊: Research

  • Step ➋: Planning

  • Step ➌: Appointment

  • Step ➍: Arrange

  • Step ➎: Manuscript (coverage)

  • Step ➏: Edit

  • Step ➐: Confirm

  • Step ➑: Publishing

In addition, in order to make it more concrete, the conditions of "registered content" as an example here are set.

  • Content subject : "Appeal the appeal of a certain musical piece"

  • Candidate author : "Celebrity other than a musician with an unexpected connection" for the subject

  • Information source : Do not rely on the Internet (hereinafter referred to as the Internet)

For the convenience of explanation, the above is assumed without permission. Let's follow the process in order.


Step ➊: Research

Image: A black and white photo of a woman looking up a book at a bookstore.

  1. Bookstore : Go to a bookstore and research "related books" of the music work

  2. Library : If you do not have the information you are looking for in 1.), go to the library and research the "related books" of the music work.

  3. If you do not have the information you are looking for in Oya Soichi Bunko : 2.) , go to Oya Soichi Bunko and research the "related articles" of the music work.

1.) Bookstore / 2.) Library

Since the subject is "musical works", experts such as music critics and music writers would normally be candidates, but since the condition is "celebrities other than musicians with unexpected connections", music related people are targeted. It comes off from. In addition, since it is a condition that you cannot use the Internet, it is a straightforward approach to go to a "bookstore" or "library" first.

Both are books because they are "books" and "books," but 1.) bookstores are "recent general books," and 2.) libraries are "old specialized books."

3.) Soichi Oya Bunko

Since it is a "celebrity other than a musician with an unexpected connection", the probability of being found in 1.) 2.) is low, and in such a case, the Keio Line Hachimanyama Station is the nearest magazine library " It is " Oya Soichi Bunko ".

In 1.) and 2.), "books" are referred to as books and books, but in "Oya Soichi Bunko", they are magazines, which are also "articles". This is because we seek information from the individual "articles" contained in the magazine, not from the magazine itself. Not all information in a magazine is required.

In short, as long as you can grasp the grounds that "a celebrity can write about a musical work (the subject matter)", even a single page or even a few lines of an article can be cited as a good ground for planning.

By the way, the reason why I don't go to 3.) first is to keep the basics down. This is because understanding the subject matter naturally deepens by tracing from 1.) 2.), which is an information source of the straightforward method.

In fact, in the course of research, you may come across proceedings and scandal information about the subject matter. In that case, we will narrow down the white author candidates while excluding such candidates as a blacklist.

As a treasure trove of planning and material, "magazines" before the heyday of the Internet were useful from the media and content editors such as TV and radio production staff, editors of magazines and publishers, so many media people were involved. I was using "Oya Soichi Bunko".

Nowadays, most of them have been replaced by the Internet, and the quantity and speed have improved dramatically, but these research methods at that time seemed to provide rich and three-dimensional information, although it took time and effort. I feel it.

In any case, when requesting a celebrity, it will be the basis for planning for the editorial department, publisher or publisher, as well as the explanation at the time of request. Ensuring a solid source of information is essential.

The important point of the research process is how to find a highly accurate information source such as accuracy, depth of content, and unexpectedness. Research and information antenna sensitivity are essential skills for editors, both in the past and in the present.


Step ➋: Planning

Image: Hands to write on a notebook with a pen and make a plan.

  1. Narrowing down writer candidates : Narrowing down writer candidates based on the information picked up in research

  2. Contact Research : Research the contact information and contact points of narrowed-down writing candidates

  3. List : Candidate name, reason for candidate, rationale for reason, information source, candidate status, contact information, etc. are listed.

1.) Narrowing down potential authors / 2.) Contact research

It can be classified as "Research" in the previous step, but it is this step in terms of process.

The contact information and contact points of celebrities can now be easily searched on the Internet, but in the 1990s when the Internet was not so mainstream, the editorial department and media companies always had the following specialized books. From there, I was hitting the contact information of a celebrity.

In particular , the series of " Nichigai Associates " is excellent.

・contact information

・ Origin and career

・ Reading the name (Thank you for this)

・ Masterpiece

・ Award history

It is one of the indispensable information sources for editors who are always required to contact seasonal projects and topical people because they cover valuable information about people.

The amount of information is enormous, one book is heavy and thick like a pickle stone, it is compiled for each Japanese syllabary and alphabet, it is difficult to open and close the page, it is difficult to make a copy, there is a nickname of a copy machine crusher. About.

Since the eyeballs expensive as popping, the weak editing part of my old job, " people matter bibliography Japanese ed only" is barely standing, and the other is the National Diet Library was travel to bother reading to such and Tokyo library ..

Regardless of its accuracy, " Wikipedia " has now appeared, making it more convenient in the world.

3.) List

This is just an example of a list of candidates for writing, but originally it is summarized as a proposal that incorporates various elements such as the concept, design, illustration, series of directions such as photos used, and the presence or absence of related information such as columns and announcements. , In consultation with the editorial department and the publisher.


Step ➌: Appointment

Image: A smiling woman making an appointment over the phone.

  1. Appointment : Appointment to a celebrity from the contacts picked up in the research

  2. Re-research : If the contact information in 1.) does not connect or is different, re-research

  3. Negotiation : Once you have the contact information, negotiate with the person, the person in charge, the affiliation, etc.

  4. Request : If the other party agrees, send a "request form"

  5. Inquiry : If the other party is "examination", send an "inquiry form"

1.) Appointment / 2.) Re-research

Once the editorial department and the publisher have agreed on the project, we will make an appointment with the author. However, there are unexpectedly many cases where the contacts picked up in 1.) cannot be connected, and it is common to search again. In that case,

  • Affiliation : Office, production, management company

  • Publishers : Publishers of copyrighted works, record companies of musical works, production companies and distributors of movies

Follow from another route such as.

3.) Negotiation

Naturally, when you think about it, most negotiations are not directly with the celebrity himself, but with a person in charge other than himself. Through negotiations with the person in charge, such as the reason for the request, schedule, guarantee, etc., we will negotiate while exploring the decisive conditions.

4.) Request

If a formal "approval" is obtained, we will " request " in the form of "request form".

5.) Visit

Before the formal "approval" is obtained, " inquiry " is done in the form of "inquiry form".

Surprisingly, the two are different in nature, so this is something that you should be especially careful of when you are a noisy celebrity. The basic contents of 4.) and 5.) are the same, and the main items are as follows.

  • The medium : Publisher name, number of copies, publication frequency, readership, content, features, etc.

  • b. The article : subject matter, project content, publication date, publication date, etc.

  • c. Reason for request : Reason for request based on research information, desired writing content and direction, etc.

  • d. Request details : number of characters, deadline, page appearance, presence of profile picture and information, reward, etc.

  • e. Signature line : Name of publisher or editorial department, address, telephone, fax, email address, name of person in charge, etc.

We also prepare for the case of "I can't write, but an interview is OK". In that case, d.) The details of the request will be the date and place of the interview, the change in reward (guarantee), whether or not you can bring a profile picture at the time of the interview, etc. In addition, if you shoot at the time of the interview, please add the details of the shooting separately. Will be.

If it is a " request form ", it means "approved by the other party", so we may check the payee's bank account at this time. If it is a " questionnaire ", it will be "not approved by the other party", so it would be rude to ask the payee's bank account, so of course I will refrain from doing so at this time.

If it is a " questionnaire ", it means "the other party has not approved", so it is necessary to wait for a reply, so add "the reply date with the specified time" and "the reply method for telephone, fax, mail, email, etc."

In addition, if the only means of contact with the other party is by mail,

  • Reply envelope with reply address

  • Postage stamp for reply at express delivery price

  • Handwritten one-stroke paper

  • Business card

These will be enclosed and mailed together with the " Inquiry Form ". Even in the 90's when I was involved, old-fashioned (disrespectful) hot-selling writers and famous actors had to be careful because there were cases where the only means of contact was by mail.


Step ➍: Arrange

Image: People arranging at a desk cluttered with stationery.

  1. Designer arrangement : Assign (designate) the designer in charge, specify a series of layouts, number of characters, illustrations, photographs, plates, etc., hand over materials and materials, and request production (basically required)

  2. Arrangement of illustrators : Assign an illustrator, specify the content and desired illustrations, hand over materials and materials, and request production (only when illustrations are required)

  3. Arrangement of photos : Arrange for borrowing photos in various places such as related images and images. In addition, if you need to take a photo, arrange the necessary series for shooting (only if you need a photo) such as cameraman, shooting team, shooting location, model or actual subject, hair make, stylist, food coordinator, etc.

1.) Arrange for designers / 2.) Arrange for illustrators

Content The editor directs each person in charge according to the content of the article and the individuality of the author. Although the editor is not a designer, it is necessary to instruct what kind of page structure to make, and the so-called "rough cutting" work that creates an image of the layout by handwriting is also one of the tasks.

In addition, since there are many cases where orders are placed from outside, editors need to be connected to connections with designers and illustrators with various personalities.

3.) Photo arrangement

If the content article requires related photos, this must also be arranged by the editor. Here, we will explain the general "photo borrowing" process rather than the slightly special "shooting" process.

First of all, in order to borrow photos, you can use photo rental services called Renposi and Stock Photo, but it is quite difficult to use these photo rental services for photos related to specific people such as artists, cultural figures, literary masters and actors from a long time ago. Not available.

Image: Lots of printed photos.

In that case, we will provide photos according to the genre you want, such as magazines, publishers, literary museums, associations, foundations, newspapers, etc. Some institutions are not accustomed to lending photos, so you will also need a "inquiry form to request the provision of photos" that clearly describes the medium in which the photos are used and the content of the posted content.

If you can borrow the photo safely, you need to check the rental fee, whether or not the source is specified, the notation, the so-called (C) notation, and the deadline for returning the original if it is printed on paper.

In the 90's, I was in charge of editing in genres such as music, movies, and literary arts, so I used the following institutions to seek various related photographs and materials.


Step ➎: Manuscript (coverage)

Image: At hand hitting the keyboard of a notebook.

In the case of "writing by a celebrity", this step is a celebrity task, so it is skipped as a flow.

Similarly, if the editor assigns "the writer interviews and raises the manuscript", it will be the writer's own task as well as the celebrity, so the flow will be skipped as well.

Therefore, in this step, we will explain the flow when a task occurs for the editor, "the editor interviews himself and raises the manuscript himself".

<Before the interview>

  • A) Preparation : Preparation for interviewees, questions (hearing sheet), profile schedule, etc.

  • B) Tools : Preparation of writing utensils, notebooks, tape recorders (hereinafter referred to as teleco), hand clocks, notebook PCs, cameras, preparation materials, hearing sheets, sample magazines (back numbers of the magazines), business cards, etc.

A) Preparation

We will prepare for the profile, books and works, recent situation, etc. of the interviewee (hereinafter referred to as the target person) and organize the questions. In some cases, the other party may ask you to submit your questions in advance, so you need to be prepared in any case.

The official profile of the target person may not be provided, so in that case, the editor will prepare the schedule in advance and have it confirmed on the day (or after the fact such as when confirming the manuscript).

B) Tools

In particular, some editors prepare two teleco tapes in case the battery runs out or breaks down. My predecessor tells me to write in a notebook as much as possible without relying on a teleco, but since it can be input as data from the beginning, there are many cases in recent years where you can input text on a notebook PC while turning the teleco. ..

In addition, since the coverage time may be limited by the minute, we bring a clock with hands that are easy to understand visually and sensuously.

By the way, not only will you be pleased to bring your book, CD, or other work with you so that you can answer comfortably, but you may also be kindly asked to sign (however, in principle, you should not ask for a sign).

In any case, it is important to prepare well before the interview. We will make careful preparations so that it will have a positive effect on the quality of the articles that follow, not to mention the time of the interview.

<At the time of the interview>

  • C)Greetings : Business card exchange is exchanged only with related staff such as the manager in charge

  • D)Interview location : Ideally a quiet place, do not immerse yourself in writing notes or entering text during the interview, and keep an eye on the target person as much as possible.

C) Greetings

Of course, it is good manners to exchange business cards with the person in charge such as the manager, but not with the celebrity who is the target person. However, of course, you are free to exchange business cards if you wish.

D) Interview location

In some cases, you may have to interview in a public area such as a coffee shop when you cannot secure a place such as an office or record company where the target person belongs or an office. In that case, recording is a prerequisite, so it is ideal to have a quiet place with low BGM volume, such as a hotel room or lounge.

If you absolutely have to do an interview outdoors, you may unexpectedly pick up the sound of the wind, and even if you listen back to the tape later, you may not be able to hear the story due to the sound of the wind. Consideration is required.

<After the interview>

  • E) Transcription

  • F) Copyediting (copyediting)

E) Transcription

It refers to converting audio tape into data by text input. Basically, you wake up according to the voice, but if you wake up the tape you interviewed yourself, it is efficient because you can wake up the tape while assembling it as a manuscript at the same time, such as categorization, heading, composition.

On the other hand, if you ask an assistant or an outsider, the time and effort to transcribe the tape will be reduced, but basically all conversations will occur according to the voice, so it will take time to make the manuscript as much as it needs to be organized and omitted. takes.

F) Copyediting (copyediting)

It refers to the work of preparing unedited text data, which is also called "Nama-Okoshi", as a text for production, that is, "making a manuscript".

As I will mention later, in the editing industry, the manuscript often refers to a set that includes the "title", "heading", "text", etc., but when requesting a manuscript from a celebrity, it is basically the "text". Only written.

On the other hand, in the case of the manuscript of the interview article, the editor basically creates the "text" including the "title" and "headline" by himself, so the "copyediting" mentioned later will end at this timing. I will.

It's a little complicated and I'm sorry. In any case, when it is completed as a manuscript, proceed to the next "editing" process. Let's forget about the flow of the interview (not to forget) and return to the case of "requesting a celebrity to write the manuscript".

➏➐➑ and 3 steps left. Please stay with me for a while.


Step ➏: Edit

Image: A person who cuts and pastes and edits many design pages while expanding them.

  1. Manuscript reminder : Before the deadline, reminder according to the author's situation such as telephone, fax, email, letter, direct visit, etc.

  2. Manuscript input : If the manuscript is handwritten, convert it into data by text input

  3. Read-through : When a handwritten manuscript is input as text, confirmation work between two parties such as editors

  4. Copyediting : Raise titles, leads, text headings, profiles, etc.

  5. Manuscript proofreading : Check for typographical errors, etc., and compare with notation rules

  6. Manuscript review : Fact-checking of facts such as age, name, and event

  7. Pouring : Various data such as manuscripts, illustrations, and photographs are passed to the production staff to create the layout.

1.) Manuscript reminder

We will urge you from the day before the deadline to a few days before the deadline to prevent the author from forgetting. Depending on the situation, such as the means of contact with the author and the urgency, the method of reminder will also change. The higher the urgency, the denser the density of email → phone → direct visits and reminders.

If you ask an editor who is known for being late in manuscripts, you will be faced with a situation where the manuscript does not arrive even after the deadline (even if you know it, you want a wonderful manuscript = ball manuscript). It is the editor's soul that asks you to write).

In that case, you have to go directly to the office or even your home for the manuscript. The editor in charge is desperate because he can't make a hole in the page. As usual, I went to the author's home for the manuscript, and I was caught up in the back and grabbed my chest, but the manuscript was held back.

2.) Manuscript input

In the case of handwritten manuscripts, the manuscript must be converted into data. If you don't have time to type it yourself, ask an assistant or an outsourcer such as an outsider.

I can't read handwritten manuscripts with strong habits, and I have a hard time editing. In the old editorial department, there was always one veteran editor who was good at deciphering habits, and it was often relied on.

3.) Read-through

This is a process that is absolutely necessary when 2.) occurs. At the same time that one person reads out the original handwritten manuscript, the other person follows the manuscript with the input data printed with his eyes and pen and checks for typographical errors and garbled characters.

In the case of a registered manuscript, of course, the author's manuscript must be respected as it is. Since it is not permissible to give each word, including punctuation marks, the two parties in the editorial department confirm the read-through.

4.) Copyediting

As mentioned in the previous section, in the case of signed manuscripts, many authors write only the "text". To the "text", add something other than the "text" such as the title, subtitle, text introduction sentence called lead, headline to be included in the key points in the text, author profile, announcement and related information in some cases. Actually, it is an important role of the editor.

Being scolded for writing a childish title or lead in the text of a well-known author is a path to growth that editors must go through, and it is quite a pressure, but in rare cases it is praised by the author and the editorial department. Sometimes it's a rewarding task.

5.) Manuscript proofreading

This is the so-called "proofreading" work, in which typographical errors and text checks such as "teniwoha" are checked mainly in light of the "dictionary" and the "notation rules" in the editorial department.

6.) Manuscript review

It is a so-called "review" work that checks the facts such as age, name, and event, mainly in light of "public institutions" and "specialized books." Also known as fact checking.

5.) 6.) Is, "proofreading" "revision" and the difference one character, either, but is often confused because, also referred to as "redlining", strictly check point of view and approach is, in this way Varies. By the way,

  • Proofreading : "Others" check the sentences you wrote

  • Elaboration : "by oneself" checks the sentences written by oneself

This is also a different editorial task. It is not possible for a paper medium to publish a manuscript or article that has only been "elaborated" without being "proofread".

On the other hand, in web media, in addition to issues of quantity and speed, due to the loose recognition that corrections and updates can be made at any time, manuscripts and articles that are actually only "revisioned" are published, and problems sometimes occur. I will. These can be said to be problems that can be prevented by performing "proofreading" by someone other than the person who wrote the manuscript.

The steps from 2.) to 6.) may be collectively referred to as "copyediting". Perhaps the most editing-like work on paper media is the current process.

7.) Pour

In addition to the manuscript that has completed a series of "copyediting", the editor collects various related data such as illustrations and photographs, and asks the person in charge to create the layout. It is simply called "flowing" because it flows data into the layout, but it is also called "page production", "layout production", or simply "production".


Step ➐: Confirm

Image: Large commercial printer and ink.

  1. First school output : Output "first school " which is the appearance of the actual article

  2. Editorial department circulation : Circulation of "first school" in the editorial department

  3. Author confirmation : Confirm "first school" to the author

  4. Publisher confirmation : Confirm "first school" with the publisher and publisher

  5. Return to first school : Reminders and summary of "return to first school" issued in various places

  6. Reflection of first school return : Request the production staff to reflect the correction of "first school return" returned from various places

  7. Red tie : Confirmation work to match "return to first school" and "output reflecting correction"

  8. Re-school output : Output as "re-school"

  9. Re-school confirmation : Perform the same process as 3.) -4.), and if there is a correction again, perform 5.) -9.)

  10. Completion : Submit the final data to the print shop after all confirmations and corrections are reflected.

1.) First school output

Only at this timing will the temporary page of the actual article appearance be completed. Since it is a paper medium, the confirmation work is basically performed by the output print, not by the data. Output in the article format, that the printing for the first calibration, will be the "first proof" (By the way, "first refers to the first of the original and first work manuscript different from a").

Depending on the publisher, editorial department, and person in charge, it is also called "proof paper" or "proof print" because it is a print for checking "Ge-La", "design comp", "comp", or proof.

* Hereafter, it will be referred to as "first school" and "re-school" in the explanation.

2.) Circulation of the editorial department

Circulation within the editorial department as the "first school" that became the article format is important.

"First school" is often circulated to in-house editors other than the editor in charge. This is because the confirmation is done from a flat perspective called "plain reading", so the aim is to find problems such as "proofreading" and "reviewing" that were not noticed in the previous processes.

3.) Author confirmation

Data may be sent by e-mail, but it is natural because it is a paper medium, but basically all confirmation work is done by printing, so confirmation to the author is done by mail (mainly in the former editorial department in the 90's) We will do it by fax. For the author, it is not necessary to check the design or color, and it is enough to check the manuscript (text), so it is usual to send it by monochrome fax.

Celebrities are generally busy, so in order to avoid trouble with the other party, we will take various measures so that we can communicate with each other as much as possible.

  • I) Reply : Specify the due date including the time. If you do not receive a reply by the due date, we will ask you to submit the manuscript (correction cannot be accepted because it will be sent to the printing shop)

  • B) Confirmation of wording and content : If the editorial department changes the expression, notation, wording, content, etc. for any reason, such as concerns about discomfort or insult, or the rules of the publisher, the reason and changes are clearly stated and approved. Begging for

  • Confirmation of unknown or error : If the character is unclear due to handwritten habit, confirm the character, or if there is a clear error in the facts such as name, age, historical fact, etc., the source is the basis. Specify and confirm each confirmation point

  • ) Request for addition : If a request for addition or correction occurs for some reason, such as a clear lack of characters, a difference from the request content, or a difference in recognition, specify the clear reason, the content of the addition, and the number of additional characters.

Etc. will be summarized and confirmed. B) ~ ni) is not a reason that always occurs, but it is a possible case, so it is a consideration that should be assumed. However, this situation should be prevented if it can be clearly communicated at the time of the request.

4.) Publisher confirmation

I'm sorry to mention it at this stage, but in the first place, if there is an editorial department in the publisher or publisher, it may be responsible for editing the content article, but it seems that we belonged to it. It is very common for external editing productions to undertake (like TV stations to broadcast and production productions to produce).

In such a case, it is necessary to confirm with the publisher or publisher. 2.) Although it is similar to the points in 3.) to some extent, since it is a publisher, consideration and response from the perspective of sales contribution, affinity with advertising content and advertising clients, and assumptions about reader reactions such as inquiries and complaints. Also need to be conscious.

The first schools in 2.) -4.) do not differ depending on the confirmation destination, and basically all the contents are the same.

In any case, in addition to the "editing department," "author," and "publisher," it is necessary to create content articles that are conscious of the perspectives of the four parties, the "readers."

Of course, it is ideal to get 100 points from the four parties, but it is not very realistic. Instead, while aiming for 100 points, well-balanced editing that can receive points from all four parties is the key to creating good content articles. Yes, it's important, so I left it in the red.

5.) Return to school

This is the process of getting the corrections made at the first school back from each place (each office, each person, each company) that issued the confirmation. As in the process of "manuscript reminder" in the first part, we will put in a reminder from a few days to the day before the deadline and organize the returns from each place.

By the way, if there is no correction in the return, it will be "completion" (proofreading completed), and if there is a correction but there is no need for confirmation, it will be "commitment" (responsible school completion), and the confirmation process will end.

6.) Reflection of returning to school

Since it is published in the editorial department, the author, the publisher and so on, various corrections will naturally be returned. Write them all on the "first school" print and instruct the production staff to make corrections.

In the editorial department that I belonged to in the 90's , layout production was done with editorial software called " QuarkXPress " that was used as the mainstream before the current " InDesign ", and typesetting software called " Edian " (now Edian Wing). Was going. If it is a slight character change or layout correction, it is faster, so I used these software to reflect the correction myself.

7.) Red tie

For the corrections returned at the first school, you must output the article data that reflects the corrections and check whether the corrections are reflected as they are. The confirmation method performed by the editor is a work called "red tie". Let's elaborate.

what if,

  • "Printing before correction = Ge-La A " with corrections

  • "Printing after correction = Ge-La B " that reflects the correction

As, we will match both. Specifically, if the editor is right-handed

  • Place " Print before correction = Ge-La A " on the right side

  • Place "corrected print = Ge-La B " on the left side

  • While checking whether the correction is reflected in " Print after correction = Ge-La B " on the left side

  • Check with the red pen whether the correction is reflected in " Print before correction = Ge-La A " on the right side

Such confirmation work, " red print containing the modification of the character = Ge-La A" and "modified print = Ge-La B" pairs (with, in a different Readings Thailand or control of, Thailand to check in to) This is a basic editing method called "red tie" to prevent the reflection of corrections.

It seems that there are various ways to call it "matching", "deficit matching", or "deficit erasing" because the two prints (Ge-La) are combined.

8.) Re-school output / 9.) Re-school confirmation

The article data that finished the red tie is output again as "re-school" (because it will be the next output of the first school), 2.) except for the editorial department circulation, 3.) author confirmation, 4.) publisher As with the confirmation, we will reconfirm each place.

If the correction is returned to "Re-school", we will deal with it again in the same way as in 5.) -9.). However, as a general rule, corrections should be made "until re-school", but rather it is the editor's responsibility to "respond so that corrections can be completed at re-school".

10.) Completion

Checking from a design point of view, such as the finish of a photo and the color of the output, goes through the process of checking in parallel or on a separate axis as "color proofing", but here is the checking process for the content of articles, mainly text. Finish.

The final article data that has completed the process up to this point is submitted to the printing shop, that is, by taking a step called "drafting", a series of editing processes is completed.

By the way, as a process that is confused with "completion" and "drafting", or rather as a word with similar characters,

  • Draft : Manuscript is completed

  • Memorial school : A proofreading paper that is issued on the premise that corrections will not be accepted at the completion stage after re-schooling.

  • Binding : Arrange the appearance and design of the front, back, and back covers and covers of the book.

  • Second edition : Sending the completed article data (composition) to plate making and printing, which is the final process.

  • Plate making : Making an original plate or printing plate surface for printing

  • Printing plate : A plate for printing, a plate surface

  • Bookbinding : Binding each printed page into a single book

However, since the printing process is performed after the "second edition", and strictly speaking, it is not a process in which the editor intervenes, so here we will simply describe the general content. On the contrary, I'm sorry that the width of the paper will increase further if you extend it any further.


Step ➑: Publishing

Image: Published book.

  • Printed : Printed finished book or page of the issue or article

  • Sending a sample magazine : Send the printed completed book (often called a sample magazine for some reason) and the completed page to the author, photo provider, and other related parties along with a thank-you note. Also called a book

  • Publishing : Published in a sunny day at bookstores and other stores through the agency

  • Return of materials : Return of materials borrowed for content articles such as related books and photos

  • Reward transfer : Reward (guarantee) transfer as a writing fee for the author and as an interview cooperation fee for the interview collaborators

  • Announcement / Promotion : Post-publication promotion support such as announcement, promotion, and placement of the issue or article

  • Apology : In the event of any inconvenience during the series of editing processes, such as insufficient setup of the manuscript, rudeness during the interview, or typographical error after publication, from sending an apology to directly apologizing by bringing sweets, depending on the degree of negligence. Apology

Although important processes remain after the "school completion" (drafting) in the previous stage, the explanation is as above, and details are omitted. With the above before and after "publishing", all processes are completed. Thank you for your hard work.


The reason why a simple and straightforward editing process is a quality media

There are some parts that are not always in line with this process, such as the order of the front and back, omissions and unnecessary things, and the utilization of the Internet and services that have evolved recently that could not be touched. Please note that this is an example of an editing process based on our experience in the paper media editorial department, which is the old job of.

However, one thing I can assure you is that the series of editing processes described here is a normal process, and there are no excerpts, special, exaggerated, or dramatized processes.

Surprisingly, by the time the content is published (published), the tremendous process and rigorous scrutiny have been carried out carefully. That is why negative elements such as "error", "unclearness", "uncertainty", and "discomfort" are thoroughly eliminated, and they are disseminated to the world as "accurate and high-quality information and content" of "quality media".


Quality media "pride"

Image: A factory that prints newspapers and magazines.

In a series of editing processes, "words", "texts", "information", and "contents" that are caught in any one of them are never transmitted to the world from quality media. Only the most accurate and high-quality information is allowed to be transmitted, and Ichii receives it as reliable information and content.

As a matter of course, editors complete a series of editing processes that are prepared to disseminate information and content. Moreover, for each page, sentence, and word of article or content. This composition is the reason why it is called "quality media", and it is the rationale for information and content to be proud of as "media pride" that is worthy of trust.

From the newspaper. From books. From a magazine. From TV. From the radio. And from the net.

Accurate information and high-quality content that have cleared the rigorous editing process continue to be transmitted with the pride of quality media at this very moment.


Recent Posts

See All
bottom of page